Leadership in Focus
Tobias Lee
Award Winning CMO + Board Member + Community Leader
Tobias Lee
Chief Marketing Officer
With a distinguished career spanning start-ups to Fortune 250 companies, Toby is a visionary marketing executive known for his strategic acumen and his ability to enhance customer experiences globally. As the current Chief Marketing Officer at Ever.Ag, he leads initiatives that significantly boost the efficiency and profitability of agricultural supply chains. His expertise is not only in delivering results today but also in positioning businesses for future success.
Toby’s rich background includes roles such as Chief Marketing and Customer Experience Officer at Guardian Life, a prominent Fortune 250 insurance firm, and Head of Marketing at Gartner. He also served as CMO for the Legal and Tax businesses at Thomson Reuters, where he managed a $13 billion portfolio. Further, his career includes senior marketing positions at notable companies like Trend Micro, Dell, and Toshiba, consistently driving growth and enhancing customer engagement across various markets.
Beyond his corporate achievements, Toby is actively engaged in the community and professional boards. He currently contributes his expertise to several advisory boards across the analytics, IT consulting, and technology sectors. His commitment to diversity and inclusion is evident through his involvement with the Asian Chamber of Texas, where he sits on the Board. His past roles include membership on the Greater Dallas Asian American Chamber of Commerce and executive sponsorship of the Thomson Reuters Asian Affinity Network. He is also a key player in the AAPI Marketing Executive Council.
“If you want to go fast, go alone. If you want to go far, go together.”
Campaign Highlights
Market through video
Tobias Lee, the Chief Marketing Officer at Ever.Ag, has demonstrated a remarkable ability to spearhead impactful marketing campaigns throughout his distinguished career. His innovative approach is exemplified in three of his most successful video campaigns.
From ag service providers to agronomists, we understand the dedication and long hours you put in during the growing season.
Ever.Ag
Fearless confidence only comes from trusted answers. Be encouraged by other “legal professionals” on what it means to Go Fearless.
Thomson Reuters
What sets a Taxologist apart? The value they bring to every part of a company – and their dashing good looks!
Thomson Reuters
Thought Leadership
Bridging the Digital Divide: Revolutionizing Agriculture Marketing with Demand Gen Ads and ABM
The Power of Connection with Video
Leading with Diversity: The Unseen Power of Inclusive Leadership and Teams
In an era where global challenges demand innovative solutions, diversity in leadership and teams has emerged not just as an ethical imperative but as a strategic advantage.
Career Milestones
Ever.Ag
Everything Agriculture
- Redefined brand promise with corporate campaign
- Incorporated media, ABM, outbound campaign to segment markets across portfolio
Demand Enablement
- Segment specify lead cycle definition in partnership with sales
- Launched first ABM and demand campaigns
Creative Brand Experiences
- Revamped content and video approach with more provocative messaging and design
- Redesigned HQ to infuse agriculture experience
Guardian
Organizational Leadership: First CMO, focused on centralizing the organization, optimizing structure and talent, and integrating new and existing capabilities in demand generation, customer experience, digital marketing, and thought leadership.
Innovative Marketing Strategies:
- Introduced Account-Based Marketing (ABM) in Group Benefits, yielding 3x ROI.
- Developed a scalable demand engine in Individual Markets.
- Supported initiatives for a renewed brand promise and direction.
Enhanced Thought Leadership: Revamped strategy with a stronger social presence, connected content to commercial campaigns, and integrated webinars, tripling webinar attendance and sales contributions year-over-year.
Thomson Reuters
Taxologist Campaign: Launched the first global customer-centric campaign for the Corporate Tax division, creating a movement among tax accountants and establishing annual awards and educational programs.
Go Fearless Campaign: Initiated a groundbreaking campaign for the Legal division, enhancing how legal professionals manage their practices with stage-specific content aimed at increasing product sell-through.
The Answer Company: Corporate campaign developed in collaboration with divisional CMOs and the Chief Communication Officer, promising trusted answers to enhance customer confidence and efficiency
Digital Transformation and Customer Experience:
- Significantly increased conversion rates through optimized data use and persona-based campaigns.
- Launched e-commerce for tax content and small law firm segments, with a comprehensive focus on the customer journey.
- Established a customer experience function, transforming internal leadership conferences into targeted customer experience forums.
Advisory Roles:
- Asian Chamber of Texas, Board Member
- Zeal IT Consultants, Advisory Board Member
- SW Strategies, Advisor
1st CMO at Ever.Ag
1st CMO at Guardian
Customer focused CMO
“I was on Toby’s team at Guardian for the past year and a half. In my career, I haven’t worked for a smarter marketer and more compassionate person. His in-depth understanding of digital, account based marketing approaches and strengthening marketing to benefit commercial results made a huge difference at Guardian and has created positive momentum that will continue to benefit the organization going forward.”
David Mahder
VP, Corporate Marketing
“It’s been a pure joy to have the opportunity to do a 2nd tour of duty with Toby over the past year at Guardian. Toby is the ideal type of people manager who fully and genuinely supports and coaches his team, but gives you the room to stretch and learn on your own and show what you can deliver to the business. Toby is laser sharp, deeply understands the art and science of marketing, and motivates his team to continually test, innovate and perform at their best. Toby will be an amazing asset to any organization he joins.”
Melissa Rothchild
Chief Marketing Officer
“I had the pleasure of working with Toby during a period of significant change and he was an extremely professional and dedicated leader. While demonstrating clear B2B marketing expertise, he was quickly able to understand the dynamics of a vast growth business and where marketing focus and resources should be targeted most effectively. Toby set a very high bar for his direct reports but provided clear direction and coaching to help achieve goals and demanded only as much as he himself was more than willing to put in – any organization would be lucky to have him. “
Rosemary Masterson
Global Head of Marketing